20k down the drain — Lessons from a(nother) failed startup

A year ago I decided to try and prototype a new SaaS product in the evenings and weekends around my day job. The classic side hustle we read so much about.

On paper I stood as good a chance as anyone. I am an entrepreneur and it was an industry I knew about, or at least thought I did, and I have built and scaled businesses before. I am currently the co-founder of…